Recruitment firms Robert Half Technology and The Creative Group have released 2013 Salary Guides this month that identify SEO/SEM specialists and social media specialists as two of the hottest technology jobs for 2013. Both positions offer strong starting salaries in both the U.S. and Canada, with income ranges that have increased in the past 12 months due to continual high demand for experienced candidates. According to The Creative Group, the growth of online, mobile and social media content has created strong demand for professionals with a range of interactive skills, including user experience designers, mobile developers and online community managers. Marketing professionals with experience using social media measurement and client relationship management tools, for example, are highly sought after. Consumers’ appetite for targeted, up-to-date and easy-to-digest news, information and entertainment seems to grow every day. Organizations need professionals who can create, curate, manage, distribute and optimize content using a variety of channels, including social media. Demand is particularly high for copywriters, proofreaders and content managers with Web expertise
You will find more statistics at Statista Post from: SiteProNews: Webmaster News & Resources Moms and Social Media in 2012
As far as I am concerned, Twitter is a must have for business; whether you are using Twitter to promote your business or to establish your expertise, it is a crucial piece of the puzzle to getting recognized and building relationships. But with all the clutter in the Twitterverse, it’s important not to ignore the etiquette of Twitter, otherwise you might find that you are not getting the most of this popular social networking platform. Top 10 Twitter Etiquette Tips for Business 1. Listen to Your Mother and Mind Your Manners This is just good common sense.
No, Mark Zuckerberg hasn’t been in a car accident or been hurt in any way. As far as we know, he’s probably hanging out, drinking some carrot juice at his Palo Alto mansion, but his social media empire might not be faring so well. There’s no denying that Facebook changed the entire online landscape and rose up quicker than we could have all expected or even imagined. However, Beanie Babies revolutionized the entire stuffed animal market and became somewhat of a cultural icon of the day. Do you see store merchants struggling to keep these collector items on the shelves? That’s what I thought. If trends continue along this path, will Facebook even be in existence 5 years from now? As 80% of Facebook’s revenue is generated from advertising, it is clear that businesses have, in the recent past, entrusted Facebook to reach niche markets and increase exposure of product or service offerings. The rate of growth in the number of new Facebook users from July 2010 to March 2011 was a staggering 8.38 users per second
Viral marketing is nothing new, but social networking has changed the way we think about it. It has never been easier to share something en masse, and there have never been so many different platforms on which to do this. That said, the key to dissemination is not only utilizing every outlet available but also creating content that people will want to share. After all, you can have a whole host of share buttons accompanying your content, but ultimately the decision to share is up to the user. Here are a few things to consider when aiming for the relentless ubiquity associated with viral marketing. Define your message. What is the one thing you want people to realize when they view your content? In one sentence, articulate that in specific, but not overly complex terms
Promoting your business on social media can be helpful in extending your brand, gaining visibility, and building relationships with your customers. Done right, it can be an inexpensive way to market your company. But too many times I see companies plastering up a Facebook page just because everyone else is doing it. Or, they shoot out a few tweets and after a few days or weeks give up because no one is paying attention. Is social media the right tool for your business? Here are some guidelines to help you use social media as a strategic marketing tool: 1
Via: Online MBA Resource Post from: SiteProNews: Webmaster News & Resources A Case Study in Social Media Demographics
“ROI on Social Media? What bloody ROI?” It’s only the first week of January 2012 and already I’m hearing the same refrain as 2011! “How do we calculate the ROI on social media in marketing?” When you begin using social media in your marketing strategy or as a stand alone campaign, it is hard to determine how those numbers of followers and ‘likers’ stack up against delivery of a return on investment. We have clients who ask us this regularly so here’s some clarity for you. Measuring social media ROI is very difficult for a few reasons. The first is that it is very hard to use social media trackers for individual sales and the second is that social media is not a direct sales channel, it’s a relationship marketing tool.
Affiliate marketing is one of the fastest and most affordable ways to get started making money online. In essence, what you are doing is selling other companies’ products for a commission. You can make money without developing your own product or building your own sales site. All you do is promote the product and send the customers to the company’s site to make the purchase. Of course, I don’t want to make this sound too easy. It does take work, commitment, persistence and time like any other business.
Hello Jill, If you could only ask 10 general (non-industry-specific) questions of your new SEO customers, what would they be and why would their answers help you help them? Thank you, Andrew ++Jill’s Response++ Hi Andrew, Great question! I have a variety of different questionnaires that I send to clients, depending on the type of SEO consulting that I’ll be doing with them. For any SEO service, the more information I get from the client about their business and website, the better I can help them with their SEO. Here’s a selection of some of the questions I ask and why they’re important to the overall SEO process: 1.