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5 Ways To Protect Your Website from Future Google Updates — A SPN Exclusive Article

With the recent Penguin update that came down a few weeks ago from Google, a lot of site owners are wondering what they can do to recover from a search engine penalty. We know that Penguin was designed to target webspam tactics (Panda was more about content quality), and while glaring black hat tactics like keyword stuffing are easy to spot and fix, it’s not always as simple to find the gray hat SEO tactics that might be contributing (or will with subsequent updates) to a search engine penalty. Many DIY SEO site owners run afoul of the Google Webmaster Guidelines simply because they don’t realize they are doing anything wrong. If your site has managed to escape unscathed by a Google update so far, don’t assume that you’re free and clear forever. Each search engine update gets a little better at catching and flagging sites that are in violation of the Webmaster Guidelines. Before you find yourself in emergency mode because your organic traffic was cut in half due to a penalty, here are 5 things every site owner can do to protect their website and ensure that future updates will only help their site perform better in the search engines: 1. Forget About Keyword Density There is no “right” number of times you should use a keyword in any given piece of content. Forget every piece of advice you’ve ever heard about keyword density (2%, 6%, use each keyword at least three times!) and just focus on writing great content

Five Tips To Grow Fans And Traffic On Pinterest

Though seemingly new, Pinterest has quickly become a major source of buyers. Pinterest is not new. It has been gradually rising in popularity for the last two years. In fact, it is still in beta now despite suddenly landing in the new number 3 spot on the Social Media Network rankings (as of March 2012). It is thanks to this steadily increasing popularity that the volume of traffic both on the network, and referred from it, have led to an increase in sales for those companies able to sell their stuff in a visually compelling way. If your target audience is primarily women, aged 35 – 55, in households with an average income of $100,000 or more, then Pinterest is a social platform you want to add to your marketing mix. Here are 5 key tips to keep in mind if you do decide it’s for you: 1

Your Ezine Publishing Questions Answered

Ezine or newsletter publishing is an essential element of your online business. Ezines allow you to keep in contact with your prospective customers and to build relationships of trust and respect. Relationship building is the foundation of your online business and producing a quality ezine or newsletter can help you accomplish this. Over the years I have been asked many questions about how to publish and ezine. Below are many of the most common questions people have asked. Q: What is an ezine? An ezine is simply an electronic newsletter or magazine emailed periodically to a list of opt-in subscribers. Opt-in means these subscribers have signed up for and given permission for you to send your ezine. Q: To whom do I send my ezine

10 Ways to Be Successful with Affiliate Sales

Affiliate marketing is one of the fastest and most affordable ways to get started making money online. In essence, what you are doing is selling other companies’ products for a commission. You can make money without developing your own product or building your own sales site. All you do is promote the product and send the customers to the company’s site to make the purchase. Of course, I don’t want to make this sound too easy. It does take work, commitment, persistence and time like any other business.

10 Questions for New SEO Clients

Hello Jill, If you could only ask 10 general (non-industry-specific) questions of your new SEO customers, what would they be and why would their answers help you help them? Thank you, Andrew ++Jill’s Response++ Hi Andrew, Great question! I have a variety of different questionnaires that I send to clients, depending on the type of SEO consulting that I’ll be doing with them. For any SEO service, the more information I get from the client about their business and website, the better I can help them with their SEO. Here’s a selection of some of the questions I ask and why they’re important to the overall SEO process: 1.

5 Common SEO Myths Explained

SEO, which stands for search engine optimization, can be difficult to understand if you are not familiar with it. Unfortunately many things you read about SEO on the internet are not always true. There are a lot of myths and misconceptions floating around the net and they can sometimes be hard to confirm or debunk because of the ever changing techniques and the complexities of the search engines. Some of the most common SEO myths are listed below and with it, the information to expose the truth so you can concentrate on real SEO methods to improve your site rankings and increase your traffic.

10 Steps to Negotiating the Best Business Deal for You – A SPN Exclusive Article

Today in business you don’t get what you request– you get what you bargain for. You see, everybody asks “What’s in it for me?” So for you to get what you want, you’d better expect to answer that doubt for the people you collaborate with by learning negotiation know-how. I have had plenty of success in negotiating opportunities lately, specifically since I am not known as an expert negotiator. I have negotiated raises that were 5 times what was proposed, negotiated an executive level position worth thousands beyond the job description with triple the job security, and negotiated online services worth hundreds of thousands of estimated income for my company. How did an amateur like me accomplish these things and learn how to negotiate in business? Here are 10 steps that I use for effective business negotiation: Know What You Want … and What They Need How simple this sounds, but how difficult to realize. You need to know specifically what it is you want from the transaction or negotiation. Don’t wait for the other party to state their point of view to decide what yours is going to be. If you want a raise, how much?

5 Ways to Beef Up the Content on Your Site

When you first get your website up and running, your first thought may be to implement some article marketing strategies to get the traffic pouring into your site. Your sole thought may be to do something “out there” in order to produce the results that you want on your site. There is one step that should happen prior to that though, and it’s one that a lot of site owners overlook. Before anything, you need to develop the content on your website. You see, in order to attract readers, you need to have some reason for them to be at your website. What sort of information are you providing? What problems are you solving? How are you helping your readers?

Are We In Social Overload?

Recently Google’s latest social network, Google+ opened to the public. In an effort to create a little fun around the subject, College Humor created a two minute video about Not Google+, which encourages people not to join Google+ as we have too many social networks already. Do they have a point? Google+’s most obvious competitor is Facebook. While Google+ offers certain advantages to its users that Facebook lacks, a lot of Facebook users were resistant to switching networks for no other reason than the hassle of it. Our friends are on Facebook, our pictures videos, links and info and the thought of having to build all of that up somewhere else didn’t quite seem worth it.

Seo Friendly E Commerce: Is Your Ecommerce Software SEO Friendly? – A SPN Exclusive Article

Everybody agrees that ecommerce software is invaluable in any online business. However it can even be more useful to you if it is SEO (search engine optimization) friendly. And that is one of the reasons why it is very important for you to find out whether your ecommerce software is capable of attracting traffic from popular search engines like Google, or not. These days we have lots of ecommerce software on the market. Some of it costs a fortune while we even have free software or at least where you can use it for free on a trial basis of 30 days