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Submit Express Recent Press Coverage

Submit Express has been popping up in current press coverage — have you been paying attention? Online writers like Lana Bandoim, Frank Bergman, Bill Richards, and Andrew Moran have all mentioned Submit Express in their recent writings about the search engine optimization and Internet marketing industries.

Technology News Briefs — Jan. 7, 2013

Facebook Post Leads to Charges Drinking, driving and Facebook were a bad combination for an Oregon man. Jacob Cox-Brown, 18, is facing charges after posting on Facebook he had hit a car while driving drunk. “Drivin drunk … classsic but to whoever’s vehicle i hit i am sorry. ,” the post read. The Astorian Daily is reporting two of Cox-Brown’s friends saw the message and sent it to two different police officers. The police department told the newspaper a Facebook post to one of its officers led to two counts of failing to perform the duties of a driver, being laid against Cox-Brown. Police also said officers were able to match a vehicle at Cox-Brown’s house to one that had hit two others.

Local Advertising: Devising an Online Strategy That Suits You

Experts squawk about Twitter, Facebook, Foursquare, YouTube, designing websites, and a whole litany of online and social media possibilities, but not all of them make sense for every single business. When it comes to local advertising, small business owners must seriously consider how to concentrate their efforts. While we all must utilize the internet and social media to some extent, what will be most effective for one owner, may be a waste of time for another. By reflecting on some key issues, devising a successful local advertising strategy becomes less about what everyone else says and more about what you truly want and need. Before you embark upon any online advertising initiatives, you must decide whether you are going to do it yourself, delegate someone in house, or out source it. All of these are perfectly valid options, but you need to consider whether you have the technical expertise, time, and money to support your decision, whatever it happens to be. Initially, it may be difficult for you to gauge your resources and exactly what this undertaking will require

Google’s First Page… Guaranteed! – A SPN Exclusive Article

A couple of weeks ago, I visited one of the Internet Marketing/Small Business forums that I’m a member of, and noticed a new member had posted a typical newbie question in the SEO forum. The member wanted to know how she could be guaranteed to get her website on the first page of Google. As usual, members came crawling out of the woodwork with advice – including members who didn’t even own a website. Unfortunately, that’s pretty typical on Internet Marketing/Small Business forums… members who don’t own a website instructing other members how to get on the first page of Google… members who don’t own a business dispensing business advice. So be careful where you get your advice from… but I digress. Not surprisingly, not a single member responded with the correct answer. And what is the correct answer? The correct answer is there is NO magic bullet that will assure a first page ranking on Google. Never has been, never will be.

How To Measure The Return On Investment For Social Media In Marketing

“ROI on Social Media? What bloody ROI?” It’s only the first week of January 2012 and already I’m hearing the same refrain as 2011! “How do we calculate the ROI on social media in marketing?” When you begin using social media in your marketing strategy or as a stand alone campaign, it is hard to determine how those numbers of followers and ‘likers’ stack up against delivery of a return on investment. We have clients who ask us this regularly so here’s some clarity for you. Measuring social media ROI is very difficult for a few reasons. The first is that it is very hard to use social media trackers for individual sales and the second is that social media is not a direct sales channel, it’s a relationship marketing tool.

Who Owns The Copyright of Work Created By A Contractor? A Trap For The Unwary

It’s really basic: ownership of the copyright in work a business pays for can often be critical for successful commercialization of that work. Unfortunately, the U.S. Copyright contains arcane provisions that will often produce a counter-intuitive result – leaving full copyright ownership with the contractor. How could this possibly be?? Internet attorneys, advisors and businesses cannot afford not to be aware of the applicable laws

The Most Popular Social Networks and Who Is On Them

How much time do you spend online? According to a time use survey compiled by ComScore Media Metric, the average American spends 33.9 hours on the Internet every week. Depending on age and other demographics, this number can double! And for those lucky individuals whose occupations rely primarily on computers: the Internet commands their lives and they are never not connected. Computers have drastically changed the technological landscape.

DIY: Backlinking Strategy

When it comes to getting backlinks there are a lot of methods to consider. Matter of fact you might want to take into consideration all the methods that are available to you. I am not referring to black hat tactics, but legitimate methods of backlinking. What some people do is rely on one “magic method”, but when it comes to getting backlinks to your site, there really is not one “magic method.” There are better methods, but there is no longer one method for backlinking. Depending on how hard it is to rank for a specific keyword, you will need to step up your game and implement several backlinking strategies. First and foremost, unless your article, web page, or whatever you’re trying to rank for is optimized and contains great content, you won’t make it very far, and it won’t stay on the top page of search engines for very long. Creating great content is the best method for backlinking.

5 Common SEO Myths Explained

SEO, which stands for search engine optimization, can be difficult to understand if you are not familiar with it. Unfortunately many things you read about SEO on the internet are not always true. There are a lot of myths and misconceptions floating around the net and they can sometimes be hard to confirm or debunk because of the ever changing techniques and the complexities of the search engines. Some of the most common SEO myths are listed below and with it, the information to expose the truth so you can concentrate on real SEO methods to improve your site rankings and increase your traffic.

How to Choose a Reputable SEO Company

The two most important elements that qualify companies to promote themselves as SEO experts are competence and professionalism. And the way you find out if a company is competent and professional, as well as legitimate, is to do your due diligence and check their credentials thoroughly, by exercising good old common sense and following these steps: 1. Verify Their Contact Information If the company provides a street address, Google it to see if it’s a real address. If they provide a telephone number, call the number to see if it’s answered by the company or an answering service. If they don’t provide a telephone number, walk away. SEO is serious business