Nearly every PR firm offers online reputation management. And while we’re not saying PR firms don’t have extensive knowledge of search engine optimization, we are saying that going to a PR firm to get the job done as efficiently as possible is like expecting a hair dresser to drop their scissors to fix the breaks on your car; sure, there are some hair dressers with experience in fixing cars, but it’s not their specialty.
We would prefer that our PR firm could also handle our online reputation; and there are certainly some exceptionally talented firms that can. But if you’re in need of some serious online reputation management services, you have a better chance of achieving successful results with a leading SEO company.
SEO companies eat, drink, and think search engines. That’s what they do, which means they know how to push down negative information on the web as well as push up positive information: in some cases, they are the pioneers in the field. Leading SEO companies also offer reputation monitoring services, a proactive approach to dealing with negative content on the web as it happens instead of days, weeks, or even months down the line, when nearly everyone on the internet has already read the gossip.
Don’t have any SEO company? Top SEOS (www.topseos.co.uk) can help you find what you’re looking for.