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Mother, Can I Trust Google?

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5 Things Your Press Releases Should Be Doing — A SPN Exclusive Article

Submitting press releases has become the new “in” thing for internet marketers. Sure, press releases are a great way to gain exposure and build quality backlinks for your website. However, this entire strategy is based on the assumption that you’re publishing the right kinds of press releases. If you’re dealing with quality press releases, they should be doing these 5 things: 1. Providing Information – Not a Sales Pitch This is the single biggest reason that press releases wind up in the garbage! By definition, a press release’s job is to inform the media of something new, not to sound like an infomercial. When I was in the news biz, we had an all-too-commonly used phrase when we received press releases like this – “send ‘em a rate card.” After all, what you’re really doing by publishing that salesy press release is asking for free exposure on their station, on their website, or in their newspaper. Instead, you’d be better off asking for a rate card – or, the card that TV stations and newspapers use to determine advertising rates. From an internet marketing perspective, many of the good press release distribution websites will not accept your release if it sounds like a sales pitch.

7 Dangerous Lies Your SEO Content Writer is Telling You – A SEO-News Exclusive Article

Now that we’re living in a world where Pandas are something to be feared and relevant links are worth their weight in gold, there is an even bigger focus on quality SEO content writing. The only problem? Far too many of the content writers out there can’t actually write! As a result, they prey on people like you – hoping you’ll believe their promises and never notice that they don’t actually have any talent. Sadly, the odds are high that you’ve been lied to by an SEO content writer. Heck, you may have been told several lies! There are some real doozies being told out there, but these 7 are the most common – and they’re also the most damaging to your business: 1. “I don’t outsource any of my work.” This is a classic example of the ol’ “bait and switch.” Lots of SEO content writers promise that they (or a trusted associate) personally handle all of the writing. Then, they outsource the work to the far-reaches of the globe – and you wind up being the poor sap that gets stuck with content that’s not even remotely close to what you were expecting

Marketing Your Brand on Google+

Marketing your brand on Google+ is not rocket science. Google Plus is an effective tools for marketing. However, it is only starting …

Local Advertising: Devising an Online Strategy That Suits You

Experts squawk about Twitter, Facebook, Foursquare, YouTube, designing websites, and a whole litany of online and social media possibilities, but not all of them make sense for every single business. When it comes to local advertising, small business owners must seriously consider how to concentrate their efforts. While we all must utilize the internet and social media to some extent, what will be most effective for one owner, may be a waste of time for another. By reflecting on some key issues, devising a successful local advertising strategy becomes less about what everyone else says and more about what you truly want and need. Before you embark upon any online advertising initiatives, you must decide whether you are going to do it yourself, delegate someone in house, or out source it. All of these are perfectly valid options, but you need to consider whether you have the technical expertise, time, and money to support your decision, whatever it happens to be. Initially, it may be difficult for you to gauge your resources and exactly what this undertaking will require