Importance of Real Time Analytics and Heat Maps
When it comes to the latest technology trends and the various software programs that feature them, Real Time Analytics comes forth. As …
10 Questions for New SEO Clients
Hello Jill, If you could only ask 10 general (non-industry-specific) questions of your new SEO customers, what would they be and why would their answers help you help them? Thank you, Andrew ++Jill’s Response++ Hi Andrew, Great question! I have a variety of different questionnaires that I send to clients, depending on the type of SEO consulting that I’ll be doing with them. For any SEO service, the more information I get from the client about their business and website, the better I can help them with their SEO. Here’s a selection of some of the questions I ask and why they’re important to the overall SEO process: 1. What Web Analytics Program Do You Use, and Can We Have Access to It? Web analytics are the key to measuring the current level of SEO success (or lack thereof). They’re also the key to determining whether any future SEO implementation is helping to bring more targeted traffic. Therefore, it’s critical for me to have access to this information regardless of the level of SEO service I’m providing.
7 Ways to Measure Social Media Effectiveness for Your Company – A SPN Exclusive Article
The advent of social media and its integration into our lives has turned traditional marketing techniques upside down, but it has also given us many, new and unique ways to market that are creative and innovative. In the good old days you ran a marketing campaign and knew how much you spent and where you spent it and how much revenue was produced from it. But today the world moves a little differently. Social media marketing is here to stay and is, at times, difficult to measure as far as effectiveness is concerned.