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2012 Resolution – Avoid 7 New Website Legal Compliance Gotchas

Your personal New Year’s resolutions are important. You bet. However, if you’re a SaaS or Internet marketer, your best-laid plans for 2012 may hit the skids if you fail to avoid new website legal compliance gotchas that emerged in 2011. So, It’s highly recommended that you add to your personal resolutions the requirement to review the checklist of critical developments and related gotchas in these 2 categories: privacy and Internet marketing.

Who Owns The Copyright of Work Created By A Contractor? A Trap For The Unwary

It’s really basic: ownership of the copyright in work a business pays for can often be critical for successful commercialization of that work. Unfortunately, the U.S. Copyright contains arcane provisions that will often produce a counter-intuitive result – leaving full copyright ownership with the contractor. How could this possibly be?? Internet attorneys, advisors and businesses cannot afford not to be aware of the applicable laws

New Rules for E-commerce – A SPN Exclusive Article Part 3

When the Internet was conceived, it was developed as an ‘information highway.’ It has evolved into an e-commerce solution that is a mandatory component for every business. However, the Rules of E-commerce have changed. In this article we introduce the new rules and how they impact shopping cart developers. • In Part 1, we discussed how the new rules impact consumers. • In Part 2 we discussed how the new rules impact online merchants. • In Part 4 we will discuss how the new rules impact smart phone application developers.

5 Creative Facebook Places Marketing Campaigns

Facebook Places, Facebook’s location-based feature that launched in August, allows Facebook users to see where their friends are and to share their locations in the real world. It has also become another powerful Facebook marketing tool for businesses, who can design campaigns around the checkin service to build awareness, grow their fan base and engage and reward customers. Each time a Facebook user checks into a particular location on Facebook Places, Facebook broadcasts the checkin to that user’s friends’ news feeds. This is not only viral marketing for the company – it also allows businesses to provide incentives for people to come to their physical locations or events. Although the service has only been around for a few months, quite a few companies have already begun integrating Facebook Places into their marketing programs. Here are five great examples that illustrate different ways companies can use Facebook Places, from offering simple discounts for checkins to multi-step rewards programs. 1.