Did you feel that rumble? Was it another Penguin update? It’s hard to keep track of every time Google makes an adjustment to its Penguin algorithm, or webspam filter.
Google’s stock surpassed $800 on February 19, breaking the record as the first technology company to reach and top that amount, the Los Angeles Times reported.
In a YouTube video published earlier this month, Google’s Matt Cutts addresses valuable questions regarding the types of messages Google sends out via Webmaster Tools.
2012 has arguably been a more eventful year for Google than the past few years combined. I should know – I write about this stuff. All year long, I read more news about the search giant than my brain could reasonably handle. Needless to say, I was never short on good material. However, I don’t just write about this stuff – I do it. I’m a webmaster of multiple domains and I follow the SEO scene closely, so I voraciously consumed every bit of search news I could get my hands on. After all, I needed material, but I wanted to learn for my own sites, too. And boy did I learn. Google’s morphed into a completely different animal than it was just one year prior.
With the recent Penguin update that came down a few weeks ago from Google, a lot of site owners are wondering what they can do to recover from a search engine penalty. We know that Penguin was designed to target webspam tactics (Panda was more about content quality), and while glaring black hat tactics like keyword stuffing are easy to spot and fix, it’s not always as simple to find the gray hat SEO tactics that might be contributing (or will with subsequent updates) to a search engine penalty. Many DIY SEO site owners run afoul of the Google Webmaster Guidelines simply because they don’t realize they are doing anything wrong. If your site has managed to escape unscathed by a Google update so far, don’t assume that you’re free and clear forever. Each search engine update gets a little better at catching and flagging sites that are in violation of the Webmaster Guidelines. Before you find yourself in emergency mode because your organic traffic was cut in half due to a penalty, here are 5 things every site owner can do to protect their website and ensure that future updates will only help their site perform better in the search engines: 1. Forget About Keyword Density There is no “right” number of times you should use a keyword in any given piece of content. Forget every piece of advice you’ve ever heard about keyword density (2%, 6%, use each keyword at least three times!) and just focus on writing great content