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Keeping Track of Penguin Updates

Did you feel that rumble? Was it another Penguin update? It’s hard to keep track of every time Google makes an adjustment to its Penguin algorithm, or webspam filter.

Google Stock Surpasses $800

Google’s stock surpassed $800 on February 19, breaking the record as the first technology company to reach and top that amount, the Los Angeles Times reported.

SEO and Social Media Specialists Identified as Hot Tech Jobs for 2013

Recruitment firms Robert Half Technology and The Creative Group have released 2013 Salary Guides this month that identify SEO/SEM specialists and social media specialists as two of the hottest technology jobs for 2013. Both positions offer strong starting salaries in both the U.S. and Canada, with income ranges that have increased in the past 12 months due to continual high demand for experienced candidates. According to The Creative Group, the growth of online, mobile and social media content has created strong demand for professionals with a range of interactive skills, including user experience designers, mobile developers and online community managers. Marketing professionals with experience using social media measurement and client relationship management tools, for example, are highly sought after. Consumers’ appetite for targeted, up-to-date and easy-to-digest news, information and entertainment seems to grow every day. Organizations need professionals who can create, curate, manage, distribute and optimize content using a variety of channels, including social media. Demand is particularly high for copywriters, proofreaders and content managers with Web expertise

Moms and Social Media in 2012

You will find more statistics at Statista Post from: SiteProNews: Webmaster News & Resources Moms and Social Media in 2012

5 Ways To Protect Your Website from Future Google Updates — A SPN Exclusive Article

With the recent Penguin update that came down a few weeks ago from Google, a lot of site owners are wondering what they can do to recover from a search engine penalty. We know that Penguin was designed to target webspam tactics (Panda was more about content quality), and while glaring black hat tactics like keyword stuffing are easy to spot and fix, it’s not always as simple to find the gray hat SEO tactics that might be contributing (or will with subsequent updates) to a search engine penalty. Many DIY SEO site owners run afoul of the Google Webmaster Guidelines simply because they don’t realize they are doing anything wrong. If your site has managed to escape unscathed by a Google update so far, don’t assume that you’re free and clear forever. Each search engine update gets a little better at catching and flagging sites that are in violation of the Webmaster Guidelines. Before you find yourself in emergency mode because your organic traffic was cut in half due to a penalty, here are 5 things every site owner can do to protect their website and ensure that future updates will only help their site perform better in the search engines: 1. Forget About Keyword Density There is no “right” number of times you should use a keyword in any given piece of content. Forget every piece of advice you’ve ever heard about keyword density (2%, 6%, use each keyword at least three times!) and just focus on writing great content

10 Twitter Rules for Business Success

As far as I am concerned, Twitter is a must have for business; whether you are using Twitter to promote your business or to establish your expertise, it is a crucial piece of the puzzle to getting recognized and building relationships. But with all the clutter in the Twitterverse, it’s important not to ignore the etiquette of Twitter, otherwise you might find that you are not getting the most of this popular social networking platform. Top 10 Twitter Etiquette Tips for Business 1. Listen to Your Mother and Mind Your Manners This is just good common sense.

Zuckerberg In Critical Condition

No, Mark Zuckerberg hasn’t been in a car accident or been hurt in any way. As far as we know, he’s probably hanging out, drinking some carrot juice at his Palo Alto mansion, but his social media empire might not be faring so well. There’s no denying that Facebook changed the entire online landscape and rose up quicker than we could have all expected or even imagined. However, Beanie Babies revolutionized the entire stuffed animal market and became somewhat of a cultural icon of the day. Do you see store merchants struggling to keep these collector items on the shelves? That’s what I thought. If trends continue along this path, will Facebook even be in existence 5 years from now? As 80% of Facebook’s revenue is generated from advertising, it is clear that businesses have, in the recent past, entrusted Facebook to reach niche markets and increase exposure of product or service offerings. The rate of growth in the number of new Facebook users from July 2010 to March 2011 was a staggering 8.38 users per second

Using Amazon to Read Your Site Visitors’ Minds

One of the easiest ways to grow a business is also one of the most overlooked. Many of us want the latest marketing strategies or traffic tricks to grow our business. But the truth is the easiest way to grow your business, without spending a penny, is hiding right under your nose. The answer is in the people who visit your web site… Knowing your site visitors better than they know themselves is the easiest way to grow your business.