Tips for Designing Emails for Mobile

Written by eTargetMedi

Several factors can influence the success of an email marketing campaign. It’s important to work with companies such as eTargetMedia to rent or buy an opt-in email list that will get your message to the right people. But you also need to make sure that your message looks good when it arrives in an in box. For modern email marketing, this means considering mobile.

According to Experian Marketing Services, more than 50 percent of all people use mobile devices such as tablets or smartphones to open their emails. This means that an email with complex coding and rich with media may not translate well to half of your audience if it isn’t optimized for mobile. You need to make sure that you are keeping mobile users in mind when designing your emails.

Here are a few things to keep in mind as you integrate mobile users into your email campaigns:

Stick With Simple Layouts: You’ll get a limited amount of space on a mobile device, so it’s important that you use it wisely. A single-column layout often forces mobile users to zoom in to see the text or click on a link. This is a deterrent that will keep them from clicking through.

Highlight a Single Call to Action Early: Mobile users are likely only going to see the top part of your email when they open it on their device. You need to grab their attention quickly and make use of this by putting a single call to action at the top of the email.

Don’t Overdo Images: While a few images are great, using too many – or ones that are too big – can overwhelm users on mobile devices.

eTargetMedia provides email marketing solutions for small businesses and Fortune 500 companies including email design and other creative services.