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SEO and Social Media Specialists Identified as Hot Tech Jobs for 2013

Recruitment firms Robert Half Technology and The Creative Group have released 2013 Salary Guides this month that identify SEO/SEM specialists and social media specialists as two of the hottest technology jobs for 2013. Both positions offer strong starting salaries in both the U.S. and Canada, with income ranges that have increased in the past 12 months due to continual high demand for experienced candidates. According to The Creative Group, the growth of online, mobile and social media content has created strong demand for professionals with a range of interactive skills, including user experience designers, mobile developers and online community managers. Marketing professionals with experience using social media measurement and client relationship management tools, for example, are highly sought after. Consumers’ appetite for targeted, up-to-date and easy-to-digest news, information and entertainment seems to grow every day. Organizations need professionals who can create, curate, manage, distribute and optimize content using a variety of channels, including social media. Demand is particularly high for copywriters, proofreaders and content managers with Web expertise

Moms and Social Media in 2012

You will find more statistics at Statista Post from: SiteProNews: Webmaster News & Resources Moms and Social Media in 2012

What 2012 Taught Me about Search

2012 has arguably been a more eventful year for Google than the past few years combined. I should know – I write about this stuff. All year long, I read more news about the search giant than my brain could reasonably handle. Needless to say, I was never short on good material. However, I don’t just write about this stuff – I do it. I’m a webmaster of multiple domains and I follow the SEO scene closely, so I voraciously consumed every bit of search news I could get my hands on. After all, I needed material, but I wanted to learn for my own sites, too. And boy did I learn. Google’s morphed into a completely different animal than it was just one year prior.

5 Ways To Protect Your Website from Future Google Updates — A SPN Exclusive Article

With the recent Penguin update that came down a few weeks ago from Google, a lot of site owners are wondering what they can do to recover from a search engine penalty. We know that Penguin was designed to target webspam tactics (Panda was more about content quality), and while glaring black hat tactics like keyword stuffing are easy to spot and fix, it’s not always as simple to find the gray hat SEO tactics that might be contributing (or will with subsequent updates) to a search engine penalty. Many DIY SEO site owners run afoul of the Google Webmaster Guidelines simply because they don’t realize they are doing anything wrong. If your site has managed to escape unscathed by a Google update so far, don’t assume that you’re free and clear forever. Each search engine update gets a little better at catching and flagging sites that are in violation of the Webmaster Guidelines. Before you find yourself in emergency mode because your organic traffic was cut in half due to a penalty, here are 5 things every site owner can do to protect their website and ensure that future updates will only help their site perform better in the search engines: 1. Forget About Keyword Density There is no “right” number of times you should use a keyword in any given piece of content. Forget every piece of advice you’ve ever heard about keyword density (2%, 6%, use each keyword at least three times!) and just focus on writing great content

Five Tips To Grow Fans And Traffic On Pinterest

Though seemingly new, Pinterest has quickly become a major source of buyers. Pinterest is not new. It has been gradually rising in popularity for the last two years. In fact, it is still in beta now despite suddenly landing in the new number 3 spot on the Social Media Network rankings (as of March 2012). It is thanks to this steadily increasing popularity that the volume of traffic both on the network, and referred from it, have led to an increase in sales for those companies able to sell their stuff in a visually compelling way. If your target audience is primarily women, aged 35 – 55, in households with an average income of $100,000 or more, then Pinterest is a social platform you want to add to your marketing mix. Here are 5 key tips to keep in mind if you do decide it’s for you: 1

Your Ezine Publishing Questions Answered

Ezine or newsletter publishing is an essential element of your online business. Ezines allow you to keep in contact with your prospective customers and to build relationships of trust and respect. Relationship building is the foundation of your online business and producing a quality ezine or newsletter can help you accomplish this. Over the years I have been asked many questions about how to publish and ezine. Below are many of the most common questions people have asked. Q: What is an ezine? An ezine is simply an electronic newsletter or magazine emailed periodically to a list of opt-in subscribers. Opt-in means these subscribers have signed up for and given permission for you to send your ezine. Q: To whom do I send my ezine

10 Twitter Rules for Business Success

As far as I am concerned, Twitter is a must have for business; whether you are using Twitter to promote your business or to establish your expertise, it is a crucial piece of the puzzle to getting recognized and building relationships. But with all the clutter in the Twitterverse, it’s important not to ignore the etiquette of Twitter, otherwise you might find that you are not getting the most of this popular social networking platform. Top 10 Twitter Etiquette Tips for Business 1. Listen to Your Mother and Mind Your Manners This is just good common sense.

Zuckerberg In Critical Condition

No, Mark Zuckerberg hasn’t been in a car accident or been hurt in any way. As far as we know, he’s probably hanging out, drinking some carrot juice at his Palo Alto mansion, but his social media empire might not be faring so well. There’s no denying that Facebook changed the entire online landscape and rose up quicker than we could have all expected or even imagined. However, Beanie Babies revolutionized the entire stuffed animal market and became somewhat of a cultural icon of the day. Do you see store merchants struggling to keep these collector items on the shelves? That’s what I thought. If trends continue along this path, will Facebook even be in existence 5 years from now? As 80% of Facebook’s revenue is generated from advertising, it is clear that businesses have, in the recent past, entrusted Facebook to reach niche markets and increase exposure of product or service offerings. The rate of growth in the number of new Facebook users from July 2010 to March 2011 was a staggering 8.38 users per second

Using Amazon to Read Your Site Visitors’ Minds

One of the easiest ways to grow a business is also one of the most overlooked. Many of us want the latest marketing strategies or traffic tricks to grow our business. But the truth is the easiest way to grow your business, without spending a penny, is hiding right under your nose. The answer is in the people who visit your web site… Knowing your site visitors better than they know themselves is the easiest way to grow your business.

Brand reputation management and the media channels

The term brand reputation management has been around for some time now and, over the past year or so, more websites have explored the possibilities of getting away from the hackneyed SEO tag and have embraced the need for brand restoration and management as forms of modern business communications are far broader and personal than reacting to negative posts on Google. A recent article on Mashable spoke with five companies, with each taking a different path to co-ordinating a company’s message on various media classes. Some media types work much better with personalised communications, such as Twitter, with personal customer interactions, suggestions, industry retweets, adventures, film and documentaries, while Facebook seems to lend itself towards more behind-the-scenes content, such as newsletters, Instagram posts, video links, magazine features, Google maps of store locations, product launches, books, customer photos, exclusive discounts for Facebook fans, news updates, etc. So when we talk about brand reputation management it surely isn’t all about mere brand restoration from an unscrupulous business rival or dissatisfied customer. It goes much further than traditional SEO and the manipulation of search engine listings; this involves looking at all the major media channels and deciding what approach should be taken and how to achieve it. In the Mashabale articles, they cited women’s apparel fashion designer Tory Burch as perhaps the best spokesperson on how to achieve this mix, when she opined that “social networks are not best used as a conduit to the brand’s marketing messages, but rather a place for “of the moment” and “off-the-cuff” comments that are “compelling”. Add to this the blog, YouTube promotional videos, Pinterest and Tumblr and you perhaps get to the point where the brand consultant brings scope and understanding of how these media types work to the table. Social communications require a voice that lends itself to feeling a connection with the brand: they want the company to be approachable. But keeping the voice consistent and broadcast in tones relevant across a disparate range of media channels is challenging