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News Posts, Page 5

Your Most Common SEO Questions Answered

Today I browsed through the 3,500 or so SEO questions people asked at Google and chose the most common ones to answer. I figured that, if so many people were seeking out answers for these SEO questions at Google, many of you may also be wondering the same things. Unsurprisingly, many questions were along the line of “How do I get my site found in Google?” (Answer: Read everything the High Rankings website!) And sadly, there were tons of questions about Meta keywords , as if they had anything to do with SEO. But there were lots of specific questions that you may also have wondered about recently, from very basic things that we in the biz assume everyone already knows to what’s happening right now with Google’s latest algorithm changes. (I’m starting out with the more tricky technical ones. If those go over your head, please scroll down to the “On-page SEO Question” section.) Let’s dig right in… Technical Google Questions Q. Can I recover from Google’s “Penguin Update”

Viral Marketing: A Winning Combination of Content and Outreach

Viral marketing is nothing new, but social networking has changed the way we think about it. It has never been easier to share something en masse, and there have never been so many different platforms on which to do this. That said, the key to dissemination is not only utilizing every outlet available but also creating content that people will want to share. After all, you can have a whole host of share buttons accompanying your content, but ultimately the decision to share is up to the user. Here are a few things to consider when aiming for the relentless ubiquity associated with viral marketing. Define your message. What is the one thing you want people to realize when they view your content? In one sentence, articulate that in specific, but not overly complex terms

Mother, Can I Trust Google?

Hosted by: Online Background Check Guide Post from: SiteProNews: Webmaster News & Resources Mother, Can I Trust Google?

The Only Thing You Ever Need to Worry About When Writing Web Content

“Compelling content.” “Written with the search engines in mind.” “Google loves quality content.” These phrases are bandied around by all and sundry when it comes to the qualities of content writing, and such well-meaning but often-oblique instructions can actually serve to confuse many new writers. What you really need is something altogether simpler. A single instruction, one thing to keep in mind that will ensure your writing comes out well every time. And I think I have just the thing: “Value.” The Imaginary Google ‘Value’ Search Filter What if there was a little box that you could tick when making a search in Google which said: ‘Click here to show only pages which actually provide value to the reader.’ How many people would click it? Somehow I don’t think I would be the only one. Just think how much that would shake up the SEO industry! Suddenly everyone would be talking about the value of good writing rather than links, keywords, density, or whatever else is the flavor of the month as dictated by Google’s latest algorithm shake up. But even without the magic ‘value’ filter, the fact is that if you focus on providing value in every piece of content that you produce, you’ll not only write better content, but you also write better SEO content. I’m no SEO expert, but I do know that Google is always trying to provide the most relevant content to its users, and no matter what changes it decides to make in the future, you never need to be one algorithm adjustment from catastrophe if you focus on content that provides genuine value.

12 Social Media Rules of Engagement for Small Businesses

Promoting your business on social media can be helpful in extending your brand, gaining visibility, and building relationships with your customers. Done right, it can be an inexpensive way to market your company. But too many times I see companies plastering up a Facebook page just because everyone else is doing it. Or, they shoot out a few tweets and after a few days or weeks give up because no one is paying attention. Is social media the right tool for your business? Here are some guidelines to help you use social media as a strategic marketing tool: 1

Being Realistic About Your Content Marketing Campaign — A SPN Exclusive Article

Here are 3 things I wish someone had told me when I launched my own blog seven years ago. Maybe, if I knew then what I know now, I wouldn’t have struggled so much in the beginning! You Will Struggle for Topics Most of my clients tell me that coming up with topics for their blog is the hardest part of investing in a content marketing strategy. They either think that A) their industry is boring (in which case I think it’s time to find a job you like!) or B) no one is interested in hearing what they have to say. That’s not the case! Your industry is only as boring as you make it out to be. What’s old news to you might be ground-breaking to your readers; you just have to package it the right way! Case in point: the brilliant video by the Dollarshaveclub.com . Would you have ever ranked razors in the “cool” product category?

The Death of Paid Link Networks – A SPN Exclusive Article

Ahhh… Remember the days when you could just subscribe to a paid link network of your choice for as little as $49 and watch those rankings head upward every week. No need to get involved in the messy muddiness of “white hat” SEO, no need to build relationships with webmasters and spend days upon days researching and developing high quality, share worthy content… Those were the days my friend. And no, I’m not talking about pre-2008, or even 2011, I’m talking about 2012. Working in the casino SEO industry, it was quite common for me to see the top 20 competitors for any given keyword heavily loaded with blatantly obvious paid links in their backlink profile.