Three Avoidable Mistakes in Twitter Marketing

Twitter is a great tool for online marketing, and like all good tools, it can be abused, misused or used ineffectively. The latter is the subject of our concern. As you read on, do not panic if you discover that you have made some or all of these mistakes, as they can be rectified. The important thing is not to make these mistakes repeatedly.

Marketing your product from the word “Go” – This is the wrong way to go about Twitter marketing. You have to build up your relationships first. Make a name for yourself and become a respected person online. This is not as difficult as you may think. Being sociable is the key principle. Once you have built up your relationships, then you can slowly start marketing your product.

Being too serious – If you are serious all the time, the jovial side of your personality, which is vital to marketing, will not come through. Yes, it is possible to display your personality even with the limited number of characters allowed in Twitter. Personality is important when it comes to building relationships, so go on and add some fun into your Twitter posts.

Do not “Hit and Run” – This is a lousy way of trying to build up your reputation. This statement refers to finding a thread of conversation, posting a message about your product and then never visiting that thread again. Always participate in conversations that interest you. If you can do it, push your product subtly.

As long as you can avoid these simple mistakes, you should find it easy to make Twitter marketing work for you.